A number of writers have considered successful business innovations in New Zealand, often alluding to a seemingly innate cultural propensity for, and facility with, innovation. However, Hutcheson suggests assumptions based on cultural myths warrant deeper consideration. Having worked for more than 40 years at the intersection of business and innovation, he is himself interested in re-examining the nature of creativity in business from the perspective of successful practitioners.
Assumptions based on cultural myths like “Kiwi ingenuity” and “Number 8 Wire”can be problematic without deeper analysis. They suggest that some form of verification is required, either through statistical analysis or examination through case studies.
The documentary is introduced with the presenter’s “piece-to-camera”. This cuts away to animated statistics that are designed to reinforce his voice over. The presenter then returns to pose the question central to Paradox: “Why, if New Zealand ranks so highly on scales of inventiveness and innovation, is that initiative not translated into global application?”
The reason behind showing the presenter is to establish credibility, but also to humanise the documentary through ‘direct address’. The use of direct address coupled with the plural pronoun ‘We’ creates an inclusive connection with the viewer, suggesting they are involved in a private conversation.